RESEARCH & INSIGHTS

Canada's Economic Evidence Backbone for Black Business.

Research and Insights is our dedicated research center, solving a national crisis: the lack of high-quality data on Black-owned businesses. While traditional agencies rely on lagging census data, we use our proprietary Nod App to track real-time economic activity. 

By mapping the “shadow economy” as it formalizes, we provide the Canadian government with predictive insights rather than historical reports.

Projected Economic Impact

What formalization of the Black shadow economy delivers for Canada.

20 – 30%

Revenue growth for businesses in their first year of formalization

$5M - 8M

Projected annual fiscal participation contribution

$100M

In new, verifiable revenue across our cohorts

10,000

Enterprise goal over the next decade, starting with 1,000 now
Core Research Outputs

Powered by the Nod App's Live Dashboard

Real-time data infrastructure that no traditional research agency can replicate.
OUTPUT 01

Real-Time Baselines

Mapping spending patterns and cash-flow velocity across Black-owned businesses in Canada as they happen.
OUTPUT 02

Formalization Metrics

Tracking the speed of transition from shadow economy participation to tax-participating, registered entities.
OUTPUT 03

Digital Readiness

Assessing AI adoption and digital infrastructure gaps to close the national productivity gap for Black businesses.

Partners

Partner with us

Driving National Economic Growth

We leverage real-time data to refine our pathways and strengthen Canada’s macroeconomic health. Every data point collected through the Nod App feeds directly back into the programs, policies, and partnerships the Foundation builds.

While traditional agencies rely on lagging census data, we use our proprietary Nod App to track real-time economic activity

  • Accelerated Revenue:
    Businesses achieve 20–30% growth in their first year of formalization.
  • Fiscal Participation:
    Projected to contribute $5M–$8M in annual tax participation.
  • Wealth Creation:
    Facilitating $100M in new, verifiable revenue across our cohorts.
  • Scalable Impact:
    Transitioning 1,000 businesses now, with a goal of 10,000 enterprises over the next decade.
×

Join The Nod Movement

    Sign up now to get real-time updates.

      Information submitted via this form is protected by our Privacy Policy.

      Become A Sponsor

        Fill the form below to register.

          Information submitted via this form is protected by our Privacy Policy.

          ×

          Become A Mentor

            Fill the form below to register.

              Information submitted via this form is protected by our Privacy Policy.

              ×

              Become A Participant

                Fill the form below to register.

                  Information submitted via this form is protected by our Privacy Policy.

                  ×

                  Become A Partner

                    Fill the form below to register.

                      Information submitted via this form is protected by our Privacy Policy.

                      ×

                      Apply Now

                        Fill the form below to apply.

                          Information submitted via this form is protected by our Privacy Policy.